Beauty and cosmetics retail chain Atsoko is targeted at Tanzania’s urban women. It operates two stores in Dar es Salaam, and stocks products of the UK brand Sleek MakeUP and Swedish nail-care label Depend Cosmetic.
“The average spend per client is about US$15 to $20 per occasion for one or two products. But then we have sometimes women who come in and buy a whole kit for $100 or even $150,” says Atsoko founder Marie Englesson.
Atsoko is expanding its portfolio to include products of Revlon and Maybelline. It will also be doubling the stores it operates to four by the end of this month.
Ironically, in 2011 when Englesson approached global cosmetics brands to distribute their products in Tanzania, many indicated they were not interested in the market.
“They felt it was a little too early,” she recalls.
But now the tide is changing with more international brands eyeing the market.
Although running a business in Tanzania is challenging compared to her native Sweden, Englesson says one can adapt by taking a long-term approach, and being patient.
“It has been stressful but I don’t think I can go back to being an employee after this. It is a very creative process and you constantly see new opportunities and try to solve challenges. The one thing I can say for sure: it is never boring.”