About Us

Welcome To Atsoko. Your Makeup Store!

Atsoko is the leading makeup store chain in Tanzania with 6 branches across Dar es Salaam. We offer high quality makeup, nail and skincare products, from global brands like Sleek MakeUP, Maybelline, Revlon and Golden Rose. Our trained beauty advisors will help you find the perfect products and teach you the latest beauty tips and tricks.

Visit one of our branches in Mikocheni (Off Rose Garden Rd), Slipway, Mbezi (Shoppers Plaza), Mlimani City, Quality Centre or Citymall. Karibu!

Our Story

Atsoko was founded in 2011 by Marie Englesson a Swedish entrepreneur. Marie started her career in telecom and worked across Africa, Asia and Europe for more than 6 years. Marie’s colleagues would often send her to bring back makeup from abroad whenever she traveled and she saw it as an opportunity. In May 2012, Atsoko became the official distributor and reseller of Sleek makeUP in Tanzania and opened the first store in Mikocheni, Dar es Salaam.  As founder of Atsoko, Marie drew on her diverse experience to build a company that has grown to be the most successful chain of beauty and cosmetic stores in the Tanzanian market. Now Atsoko is driven  by a young and ambitious team with Rehema Julius as the company’s General Manager. Atsoko Tanzania Ltd is part of MTI Investment AS’s portfolio since 2015.

What we do

Good customer service is at our heart. Our staff have a passion for makeup and beauty and are proud of the wonderful products we have and love to share this with their customers. Customers are always invited to test and try the products in order to experience the difference to other products, or to see which products are best for them. It’s the long term that counts at Atsoko, building a base of loyal and happy customers that see it as a treat to come to our makeup stores. To this end we offer mini makeovers for free, as well as makeup advisory sessions with our beauty advisors at an affordable fee in our stores, seven days per week.

Our Vision

Our vision is to be the best makeup and beauty store chain in Tanzania, helping our clients to feel great and beautiful in their own skin. Our staff had a passion for makeup and beauty and are proud of the wonderful products we have and love to share this with our customers. Customers are always invited to test the products in order to experience the difference to other products, or to see which products are best for them.